Speech is rapidly becoming the new UI. Instead of clicking and typing, we’re slowly starting to talk more to devices. The way we search will change dramatically. And with it the way we present content and how we perform SEO.
Technology in itself is great, but it also has to be smooth and usable. Nobody likes waiting for page loads or understanding non-intuitive interfaces. User Experience (UX) should be the main area of concern for most of IT, not just front-end developers.